Privacy Policy

Last updated: 4 March 2026

1. Who We Are (Data Controller)

The Sounds of Portuguese is operated by Adelina Serra, a registered independent Portuguese tutor based in Portugal.

For the General Data Protection Regulation (EU) 2016/679 (“GDPR”), the data controller is:

Adelina Serra – The Sounds of Portuguese

Email: info@thesoundsofportuguese.com

If you have any questions about this Privacy Policy or your personal data, you may contact us at the email address above.

2. What Personal Data We Collect

Depending on how you interact with the website, we may collect:

Information You Voluntarily Provide

  • Name
  • Email address
  • Information submitted via contact forms
  • Information provided when leaving a comment
  • Information provided when subscribing to newsletters
  • Information provided when entering competitions or giveaways

Automatically Collected Information

When you visit the site, certain information may be collected automatically through cookies and analytics tools, including:

  • IP address (anonymised where applicable)
  • Browser type
  • Device type
  • Pages visited
  • Time and date of visit
  • Referring website

3. Legal Basis for Processing (GDPR)

We process your personal data under the following lawful bases:

  • Consent – When you subscribe to emails, accept cookies, or opt into marketing.
  • Legitimate Interest – To improve website functionality, analyse performance, and maintain security.
  • Contractual Necessity – When you purchase tutoring services or request specific services.
  • Legal Obligation – Where we are required to retain certain records under Portuguese law.

4. How We Use Your Data

We use your information to:

  • Provide tutoring services
  • Respond to enquiries
  • Send newsletters and updates (if subscribed)
  • Improve website content and user experience
  • Analyse website performance
  • Serve relevant advertising
  • Administer competitions or giveaways

We do not sell your personal data.

5. Email Marketing (MailerLite)

We use MailerLite as our email marketing provider.

When you subscribe:

  • Your email address is stored securely with MailerLite.
  • You may unsubscribe at any time using the link in any email.
  • We do not sell or rent your email address.

MailerLite processes data in accordance with its own Privacy Policy and GDPR standards.

6. Advertising – Journey & Grow by Mediavine

We partner with Journey and Grow by Mediavine to manage third-party advertising on the website.

Mediavine uses cookies and similar technologies to:

  • Serve personalised advertisements
  • Measure advertising performance
  • Prevent duplicate ads
  • Improve user experience

Mediavine may work with third-party partners, including demand partners and advertising networks, who may also use cookies and similar technologies.

You can learn more about Mediavine’s data practices here:
https://www.mediavine.com/legal-and-privacy-center/

Users located in the European Economic Area (EEA) will be presented with a consent management tool allowing them to accept or reject non-essential cookies.

7. Third-Party Payment Platforms

The Sounds of Portuguese does not process payments directly.

Support or purchases made through:

  • Patreon
  • Buy Me a Coffee
  • PayPal
  • YouTube (Channel Memberships)

…are processed directly by the platform.

We may receive limited information (e.g., username, email) to provide access to content, but do not receive or store full payment details.

Please review each platform’s privacy policy and terms before making payments:

Refunds, cancellations, and disputes are governed by the policies of the respective platform.

8. Analytics – Google Analytics

We use Google Analytics to understand how visitors use our website.

Google Analytics collects anonymised data, including:

  • Pages visited
  • Time spent on pages
  • Device and browser information
  • General geographic location

This data helps us improve content and user experience.

You can opt out of Google Analytics by using:
https://tools.google.com/dlpage/gaoptout

9. Cookies

Cookies are small text files stored on your device.

We use:

  • Essential cookies (necessary for site functionality)
  • Analytics cookies
  • Advertising cookies

Non-essential cookies are only activated after user consent via our cookie banner.

You can manage cookie preferences through your browser settings or our consent tool.

For more information, see our Cookie Policy.

10. Your GDPR Rights

Under GDPR, you have the right to:

  • Access your personal data
  • Rectify inaccurate data
  • Request erasure (“right to be forgotten”)
  • Restrict processing
  • Object to processing
  • Request data portability
  • Withdraw consent at any time

To exercise any of these rights, contact:
info@thesoundsofportuguese.com

You also have the right to lodge a complaint with the Portuguese supervisory authority:

Comissão Nacional de Proteção de Dados (CNPD)
https://www.cnpd.pt/

11. Data Retention

We retain personal data only as long as necessary for:

  • Providing services
  • Fulfilling legal obligations
  • Resolving disputes
  • Enforcing agreements

Newsletter subscription data is retained until you unsubscribe.

12. Data Security

We implement appropriate technical and organisational measures to protect personal data.

However, no online transmission is ever 100% secure.

13. Third-Party Links

This website may contain links to other websites.
We are not responsible for the privacy practices of external sites.

14. Changes to This Policy

We may update this Privacy Policy periodically.
Material changes will be reflected by updating the “Last Updated” date at the top of this page.